Google updated it’s search engine algo on April 25th and named the update “Penguin update” 24 hours later. Initially, it didn’t had a name and was called the “webspam update”. It’s anybody’s guess that they didn’t expect the update to make such a huge impact on major websites worldwide. Once they came to know about the large scale impact the update made, they named it as “Penguin update”.
One thing was sure though, they did know that this update will be bigger than all the smaller Panda updates in the past, as Matt Cutts kept on mentioning several points in the official blog saying a webspam update was near. He also kept on repeating that its not an update against SEO but it’s purely againt Over-Optimization (Spam linking, unethical methods, etc).
However, after the update, many would differ as the search results quality for a wide variety of searches has gone down. There are several examples pointed out by many in their blogs where searches threw totally unrelated and spam results. In most cases, it threw up sites with no content at all! This link hereÂ also mentions in detail how this update destroyed thousands of online businesses worldwide. Â There are several such examples of how the Penguin Update went wrong.
A big question however is : Whether this is a Warning call for SEO’s? (Search Engine Optimizer’s)
Yes, it is. Given the kind of results Google threw. It indeed is a warning call. This update defies the basic structure on which Google was founded : The Google Page Rank. Â They deviated bit too far even though nobody is sure , whether its a technical glitch or a well thought strategy. Several theories are floating like, its an attempt to increase Google Adwords business in a last ditch effort to counter the new giant – Facebook Ads. Whatever the scenario, Google never did enough to interact with the SEO community before going for this major change which put businesses at great loss.
So what’s in store for SEO’s / webmasters / business owners?
Diversify into other areas for getting traffic. Facebook, twitter and other social networks do bring a substantial amount of traffic. Secondly, product sellers should look out for Ebay, Amazon like sites to survive in business. Â Google Adwords is an option but by choosing Adwords, you are falling prey to Google’s intentions of generating business through ads.
Google will not be able to hold on to this update for long. The reason is quite simple, if they do, they will be overtaken by other search engines and may be we see an increase in Bing users in future. So its just matter of time that Google realises the long term benefits of working in harmony with the SEO and webmaster’s community worldwide.
3. Don’t Lose hope
The day you lose hope, its all over. So continue working on your site to bring traffic from other mediums and sources. Create interesting content for users and keep in touch with your visitors through feed subscriptions and social networking sites. Ignore Google for a while and work on other areas.
It would not be too long for Google to realise that “After eating all the fishes in the pond, it’s fate is sealed too!”