Most of the times, ones site or blog gets penalized for duplicate content for no fault of theirs. Example: You might have written all unique content on your website or blog but a few issues might still force the search engines to categorize your blog or website with duplicate content. This blog post tries to address those issues and steps to fix it.

First we will discuss issues related to a blog, especially the wordpress blogging platform:

1. Indexed Category and Tag pages: If you are using a sitemap plugin or custom made sitemap, make sure you are not including category and tag pages in it as this will result in duplicate content shown to the website. XML-Sitemap plugin does have a feature to turn of these pages from being included in the sitemap. If your category and tag pages are already indexed, then you should remove those from the Google Webmaster’s tools.

2. WWW or Non-WWW : You should decide first hand which way you wish to display the site to your visitors. Once decided, you should mention it in the webmasters tool dashboard and also concentrate your SEO efforts towards that particular URL only. Having both versions of your site in the search engine index will also cause your site to be labelled with duplicate content.

For Other Websites

Now for other static HTML websites or dynamic websites, you will have to make sure that no category pages show the exact content as the detailed pages on the site. Plus you also have to make sure to add an exception to category pages from inclusion in the sitemap.xml file.

For www or non-www issue make sure first you have mentioned it correctly in the webmasters tool account.

Secondly, redirect all the non-www pages of your site to www pages if you are targeting the www pages.

This is how you can do it on an Apache server:

Go to your public_html root folder on your server and look for .htaccess file.  Also double check whether the file is hidden. If you have one, download it for edit or else create a fresh one in notepad.

Insert the following code:

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.ur-site-name\.com$ [NC]
RewriteRule .?{REQUEST_URI} [R=301,L]

The above code is to redirect all non-www pages to www, so that google or any search engine would not categorize your website for duplicated content. In the above code do not forget to change with your actual domain name.

Even though this seems like basic, many times people ignore this kind of automated duplication and when it does backfire it really hurts because you are penalized for no fault of yours.  Secondly this factor has become more important after the frequent and continues Google Panda Updates. So make sure all your blogs and websites have unique content indexed all across the site.



Category : SEO

3 thoughts on “Avoiding Duplicate Content on Websites and Blogs”

  1. I’m really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like
    this one these days.

  2. Everything is very open with a really clear explanation of the issues.
    It was really informative. Your site is very useful.
    Thank you for sharing!

  3. A motivating discussion is definitely worth comment.
    I do think that you ought to publish more about
    this topic, it may not be a taboo matter but generally folks don’t talk about such subjects. To the next! Kind regards!!

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