Wal-Mart must be serious about those price rollbacks, and not just on produce. Starting on Tuesday, a 16 GB iPhone costs $97 with a two-year AT&T contract or qualified upgrade at more than 1,800 Wal-Mart stores.
The price cut suggests that a new model of the iPhone will be revealed at the Apple developers conference next month in San Francisco, prompting retailers like Wal-Mart to clear out the old model to make room for the new.
Apple did not respond to an e-mail inquiry on the subject. Melissa Oâ€™Brien, a spokeswoman for Wal-Mart, said, â€œWe have no information on when the new iPhone is coming, or the price.â€ She added, â€œWe lower the prices on products to deliver savings to our customers when we can, as fast as we can.â€
Asked what made it possible to drop prices at this time, she said, â€œPricing strategies and discussions are just something we donâ€™t share publicly.â€
Photographs of what appeared to be that new model appeared online at the technology Web site Gizmodo last month. That phone was left behind at a bar by an Apple employee, said Gizmodo, which paid $5,000 for the presumed prototype. The incident has prompted a legal inquiry in California.