Play the game, get a New Car

Interactive today announced details of a Mega-Event for their hit MMORPG Atlantica Online. Starting today, the contest, ‘Unlock Your Way to Atlantica’, will reward one lucky player with a brand-new 2010 Scion tC and other lucky players with various real world prizes, totaling over $30,000 in giveaways! To enter, players must create a free Atlantica account, or use an existing character, and spend time playing the 100% free-to-play game. Users will play the game to earn keys that can then be redeemed for valuable in-game items. Players who are eligible will be entered in a raffle drawing for real-world prizes including game consoles, LCD monitors, computers, high-end graphics cards and a brand-new Scion tC sports coupe. Certain restrictions apply.

Once ‘Unlock Your Way to Atlantica’ kicks off, players will immediately be able to start earning keys. Players will earn one key for spending one hour of time playing Atlantica Online. Players can earn a maximum of one key per day. Once a key has been earned, it can be redeemed via the Atlantica website to unlock a treasure chest containing a random in-game prize item. Some of the in-game prize items will only be offered during this exclusive promotion.